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Vimeo CEO Anjali Sud on leadership and likability


When Anjali Sud grew to become the CEO of IAC-owned Vimeo at simply 34 years previous, she needed to make some modifications.

“When I took over as CEO, we pivoted away from this strategy to build Vimeo as an entertainment destination,”Sud advised Business Insider for an episode of our podcast “Success! How I Did It.” “That meant in the first couple weeks on the job, we had to make a lot of changes. We had to shut down parts of the business. We had to shut down offices and teams, and reallocate teams. That’s hard, especially when you’re stepping in for the first time.”

She continued: “But it was also my job to bring clarity and focus to the company. We had to be razor-focused on our mission. Our teams and our organizational structure needed to reflect that. I think that’s an example of sometimes you have to do things that aren’t easy.”

In the yr since then, she’s realized that willingness to prioritize the corporate’s mission is crucial.

“For me, leadership is about doing the hard thing or the right thing, even when it’s not the popular thing,” she mentioned.

“As a leader, I find now that often you’re in a situation where you may be the only one in the world with all the information or all the contacts,” Sud continued. “Sometimes, you have to make decisions that aren’t going to be popular or that people might not fully understand.”

That was an enormous lesson for her, she mentioned, “because when you’re young and you’re moving up in your career, often you have to be well-regarded and popular to do well and to be able to have people want to work with you.”

You can subscribe to the podcast and hearken to the episode beneath:

Sud attributes her alternative at Vimeo’s helm to IAC’s chairman, Barry Diller, who prefers to rent leadership internally and problem younger leaders to succeed. “We’re trying to build a company that also creates those accelerated career paths for people that gives them an opportunity to throw themselves in the deep end of the pool and own things that they might not normally get a chance to own,” she mentioned.

“It’s a trial-by-fire approach, but I think it rewards results and talent over pedigree, and that can be really powerful.”

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About Jason Doughty

Jason M. Doughty writes for Investing and Strategy sections in AmericaRichest.

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