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Tag Archives: business

Sleep sells: how mattress companies woke up to the science of slumber | Business to business

Simba’s founder, Steve Reid can’t resist. “It’s a traditionally sleepy sector,” he chuckles, describing the mattress business. Though maybe it isn’t these days, thanks partially to organisations like his. Reid is the co-founder of Simba, an organization that calls itself “Europe’s leading high-tech sleep brand”. Launched by Reid and co-founders …

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This Brexit deal would be a disaster for innovators and entrepreneurs | Deborah Meaden | Opinion

You don’t achieve enterprise by settling for second finest, and profitable entrepreneurs don’t roll over and settle for defeat. That’s why I’m so baffled by Carolyn Fairbairn’s give up on Brexit. Writing within the Financial Times at present Fairbairn, who heads the Confederation of British Industry (CBI) and is meant …

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Subscription suds: can a detergent-by-post model challenge the big brands? | Business to business

Paula Quazi is discussing detergent. The former vice-president of promoting for Unilever Europe, claims there hasn’t been the innovation or product growth you’d anticipate for a sector of this dimension (the laundry detergent market is price £1.7bn in the UK), and accuses manufacturers of simply “repackaging up the present providing …

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