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How to Take a Stand With Your Brand

As a enterprise proprietor, your purpose is to win prospects and maintain them. One method of doing so is by making a distinction.  You want to present what strikes you, what you stand for. In this episode, Stacey DePolo from GoDaddy talks about model advocacy and he or she shares why it’s necessary on your model to stand for a trigger.

Stacey DePolo speaks and writes about model advocacy, tribal advertising and marketing, buyer expertise and social media advertising and marketing technique. Stacey is passionate in regards to the connections between manufacturers and prospects who love them—and the causes they care about.

In this episode, you’ll study:

  • Brand Advocacy: Where It’s Been, Where It Is Going, and Why It Is Important
  • Building Brands Based on One Advocacy
  • Pros and Cons of Brand Activism
  • How to Discover Your Brand Advocacy
  • Steps on Taking a Stand With Your Brand

Quotes:

“Brand activism can take so many different forms.”

“Small business owners have been doing brand activism for a lot longer than big corporations.”

“Storytelling is so core to modern marketing.”

“There are ways to test the waters with all these data at our fingertips very easily before you have to make a big blunder.”

“The most important thing is to be consistent.”

“Don’t take a stand on every issue.”

“Using whatever tools you have to really show the alignment between your product, service offering or your tribe and the issue you are taking a stand on is really essential.”

Links and Resources Mentioned:

Stacey’s Site

GoDaddy

Edelman TRUST BAROMETER

Warby Parker

Method

Content Marketing World

Betabrand



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About Becky Isaacs

Becky G. Isaacs writes forSmall Business section in AmericaRichest.

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