Happiness sells. If you need to actually join with folks, add a splash of humor to your model identify. Why? Well, it really works. By partaking to a shopper’s feelings, you make them bear in mind you. Incorporating humor to your online business humanizes your model. Thus, establishing a consolation degree between your online business and your area of interest which may in the end lead to gross sales.
Is humor actually that highly effective and what advantages are there to bringing humor to work — extra importantly, how will you develop your individual private model of humor with out hurting your online business?
Today’s visitor is Mark Anderson, a enterprise cartoonist who publishes the tremendous fashionable Andertoons enterprise cartoons. Mark shares his data on including humor to enterprise. Listen and uncover why small enterprise house owners shouldn’t be afraid to use humor in branding.
In this episode, you’ll find out about:
- How to Develop Your Style of Humor
- Should You Bring Humor to Your Business?
- Tips for How a Small Business Can Add Humor to Their Brand
- Bringing The Humor Out of the Situation
- Why You Should Not Be Afraid to Use Humor in Branding
“Being funny in real life and being funny in a cartoon are two different things.”
“Marketing rules and business rules apply to cartoons as well.”
“Social media is right for it (humor).”
“Cartoons are just made for social media.”
“On average, it takes a person 7 seconds to read a cartoon. That’s why they are so good for social media.”
“Take this observation, idea or topic to the most absurd extreme possible.”
“Let your mind go and don’t start from nothing.”
“The idea is not to be the funniest guy.”
“Humor is such a great way to connect.”
“We want to be funny but we don’t want to be too funny. We want people to know that we take this seriously.”
Links and Resources Mentioned:
Mark on Twitter, @andertoons