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Facebook threw us under bus, says data firm Cubeyou

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An organization suspended from Facebook within the fallout of the Cambridge Analytica scandal says it feels betrayed by the social media large.

Cubeyou collected details about customers of the social media website by character quiz apps that was allegedly bought for advertising functions.

Chief government Federico Treu advised the BBC the firm had completed “nothing wrong”.

Facebook stated the suspension was a “careful decision” made as a part of a broader ongoing investigation.

The tech large is wanting into whether or not Cubeyou collected data for educational functions after which used it commercially, following a partnership with Cambridge University within the UK.

It stated it took “any report of suspicious activity that could threaten people’s privacy” very critically.

The allegations are much like the way in which political consultancy Cambridge Analytica exploited the data of about 87 million Facebook customers.

The scandal rocked the social media firm and was one of many points that led to Facebook founder Mark Zuckerberg being grilled by US senators.

During that listening to, Mr Zuckerberg stated Facebook would examine “tens of thousands” of apps to find if every other firms had accessed data in an identical strategy to Cambridge Analytica.


Cubeyou says it “played by the book” with Mr Treu telling the BBC’s Asia Business Report that the firm had been an authorized Facebook companion for six years and had invested closely within the platform.

“Facebook didn’t think twice to throw us under the bus with all the investment and our reputation on the line just because they wanted to release the pressure from public opinion around what is happening right now,” he stated.

“Initially I did perceive the place this was coming from. They are under loads of stress.

“But.. we’ve to have a look at the entire scenario. This is not simply regarding for Cubeyou as an organization however for all of the builders on the market.”

He added that, even when allowed again on to Facebook, he thought it was unlikely his firm would work with them.

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Media captionCambridge Analytica: What we all know thus far

“We are looking for a partnership here and their behaviour obviously shows otherwise so it doesn’t make any business sense for us to keep partnering with Facebook, unless they are changing completely their attitude,” he stated.

The feedback got here as Facebook revealed quarterly gross sales rose by almost 50% within the social media large’s first outcomes for the reason that privateness scandal over customers’ data emerged.

Cubeyou is one among various corporations set as much as assist companies similar to publishers and advertisers goal their advertising. It is unknown whether or not it has additionally helped campaigns unfold political messages, as was the case with Cambridge Analytica.

On its web site, Cubeyou describes itself as having “all the best consumer data sources in one place”.

“Identify consumers not only by their demographics or consumption habits but by leveraging the whole spectrum of their personalities, interests and passions,” it says.

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About Alfred Jackson

Alfred R. Jackson writes for Technology section in AmericaRichest.

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