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Strategy

Regular people will be able to vote on which websites can carry ads

Lots of startups has emerged up to now yr promising to use blockchain expertise to observe digital promoting transactions. MetaX says blockchain can really preserve manufacturers out of hassle. The firm, which is working on a slew of blockchain-based merchandise for digital ads, is introducing the adChain registry, which guarantees …

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An ad agency is trying to urge brands to take on hot-button issues

Touching on hot-button issues like race, gun violence and protests can typically backfire badly for brands. Just ask Dove, Pepsi and most just lately, Starbucks. But Publicis-owned ad agency Digitas thinks that the advantages of aligning with causes outweigh the potential dangers, and that these missteps should not deter brands …

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Navy SEALs Jocko Willink, Leif Babin’s book ‘Dichotomy of Leadership’

Echelon Front cofounders Leif Babin and Jocko Willink. Echelon Front After their first book, 2015’s “Extreme Ownership,” turned a New York Times bestseller, Navy SEAL commanders Jocko Willink and Leif Babin quickly discovered themselves with a world fan base. As time handed, and so they had extra interactions with devoted …

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