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My SaaS company (2 years old) has just enterered its first churn cycle. How have other successful SaaS companies thought about their churn rate at this phase (net, gross, and logo/brand churn, in particular)?

What’s most vital is: Segment it. You’re already alluding to this. But typically, between Small, Medium and Larger clients as a result of they may churn at totally different charges. Net (together with upsell / account progress) and Gross Churn. and then Drive Churn down per section from no matter …

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