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Can This Japanese Snack Food Company Break into the U.S. Market?

HBR Staff/Arata Photography/Getty Images “Cheetos! Please Cheetos!” Riku Nakamura’s daughter, Akari, lunged towards the grocery retailer shelf. His spouse, Aoi, sighed. “Remind me: Why are we walking down this aisle again?” “I wanted to see how rice cakes are displayed. I don’t understand why our rice crackers can’t be in …

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