Actress and former CEO of The Glam App, Cara Santana, has joined Glamsquad as their Global Engagement Officer. The longtime actress based The Glam App after struggling to seek out on demand magnificence providers throughout filming in additional distant areas the place providers weren’t simply accessible. After exiting her personal on demand magnificence platform, Santana has just lately joined the Glamsquad group to deliver a recent perspective to their scaling enterprise mannequin. She shares how she went from a Hollywood begin to entrepreneur.
Yola Robert: You have pursued performing because the age of fifteen, however have at all times beloved the world of enterprise. How did you shift from the performing world into the enterprise world?
Cara Santana: My fiancé can be an actor so I’d find yourself getting a whole lot of consideration on what I used to be carrying to occasions or pink carpets after I was with him. He inspired me to start out a weblog to maintain significant dialog ongoing with ladies from world wide. I beloved serving to ladies really feel like luxurious was accessible. Eventually, I began working with manufacturers as a digital influencer and that was my first foray into the enterprise world.
Robert: The thought for The Glam App got here to you if you had been taking pictures Salem in Shreveport, Louisiana. What white house in on demand magnificence did you uncover whilst you had been there?
Santana: I had arrived in Shreveport with solely 24 hours to eliminate my acrylic nails, faux eyelashes and lengthy ombre hair extension. I did not have transportation, they would not ship anybody to me and I had no thought who I’d even go to within the space. I assumed to myself, “Gosh, this must be a problem that women find themselves in all the time.” I wished to discover a strategy to give accessibility to luxurious magnificence providers at any time. As an actress I’ve developed relationships with so many hair stylists and make-up artists so it made sense to create an equally advantageous platform for not solely a client of magnificence, but in addition a supplier of magnificence. That was the catalyst to launching.
Robert: Being the founder and CEO of The Glam App was your model of enterprise college. How was your expertise going to enterprise college in actual life?
Santana: It was an extended journey of trial and error. If I had identified the whole lot I used to be going to come across and all of the struggles that might have come my approach, I most likely would not have launched a enterprise.
Robert: What recommendation do you have got for ladies on the market who’re serious about beginning a enterprise?
Santana: Firstly, You must be tremendous captivated with what you might be doing. Secondly, encompass your self with individuals which can be higher at doing issues than you might be. I feel the rationale why The Glam App was so profitable was as a result of I employed individuals with my weaknesses as their strengths. Thirdly, do not be afraid to ask for assist.
Robert: How did you join with Glamsquad after exiting The Glam App?
Santana: Before I even exited The Glam App I had taken the time to take a position into my colleagues within the house. I by no means noticed rivals as competitors. I had an amazing relationship with the founding father of Glamsquad so after my exit he had approached me to hitch their group to herald a recent perspective to the corporate. As their Global Engagement Officer, I can deal with engagements and connections for Glamsquad by brokering partnerships and representing the model in exterior communications by means of media alternatives and business occasions whereas working with the group to additional domesticate the model’s relationship with its magnificence skilled neighborhood.
Robert: What made you determine to return to the on demand magnificence business after efficiently promoting your individual platform?
Santana: With my first enterprise I felt I grew it as a lot as I might by myself. Returning to the business within the position I’ve at Glamsquad now permits me to deliver my imaginative and prescient and concepts to the corporate with out must dedicate 100 hour weeks to the operational aspect of the enterprise. This permits me to nonetheless have time to behave, affect and work on different initiatives I’m captivated with.
Robert: You are presently on Starz second greatest present, Vida. How has this present created inclusion on and of the display in Hollywood?
Santana: This present has been the primary set I’ve ever been on with an actual effort to supply variety and inclusion. The whole solid and crew is made up of over 75% ladies with the vast majority of them being ladies of coloration and half of them being LGBTQ. It is so refreshing and galvanizing to see Hollywood making this shift after the “me too” motion.
Robert: Last yr after households had been being separated on the border you went again to your hometown of El Paso, Texas, the place many of those youngsters had been being held after separation, to research from a non-bias perspective. Why was this vital to you?
Santana: Like many different individuals who watching the state of affairs frustratingly on their tv, I felt like I needed to do one thing. It hit near residence for me as I grew up in El Paso so I felt I had a voice in telling an genuine story of what is definitely occurring, how my neighborhood was feeling about it and even how our neighboring Mexican border city was dealing with it. I checked out the state of affairs from a human perspective. I met with border patrol brokers, ICE staff, the immigration middle, annunciation homes, congressman, the juvenile justice system and residents of El Paso and Juarez. After capturing a 360 view of what was actually occurring, I shared my expertise in Harpers Bazaar in hopes of spreading consciousness.
Robert: What is subsequent for Glamsquad?
Santana: We simply launched our personal line of hair merchandise designed with our customers and wonder professionals. In addition to the hair merchandise, we will likely be launching a make-up line in 2019.
Robert: Now realizing the whole lot you already know, what recommendation would you give your 21-year-old self?
Santana: I’d remind myself that issues won’t make sense at this second, however it is possible for you to to look again and perceive why the whole lot is occurring the way in which that it’s so belief it.
Robert: What is one failure you have got been capable of leverage into successful?
Santana: The resolution to depart an organization I based and put my coronary heart and soul into was not straightforward. While it was occurring it was very conflicting, but it surely led me to the place I’m right now with Glamsquad and gave me the chance to work on initiatives that I’m captivated with. Every setback is a arrange for brand new alternatives.